HOUSE SFW

Doubling as luxuriously appointed showroom and imaginative interiors trading post, House SFW began its life in Rhinebeck, N.Y. as a concentrated curation of rare finds and custom designs for which the Studio SFW partners are known. At its new appointments-only location on Madison Avenue, it will feature its own line of furniture, fabrics, and wall-coverings, as well as fine art, one-of-a-kind antiques, and quirky decorative objects and accessories that nod to the southern sensibility they share.